This paper seeks to lay out a case for the importance of producing and drawing on a number of cultural products – all the way from documentaries and blogs to novels and plays – in order to widen, strengthen and make da’wah more influential. However, the paper seeks to go beyond such simple and, it is hoped, appreciable efforts to analyse more deeply the nature of cultural products in relation to social reality and their impact on individual subjectivities. The paper argues that if we see cultural production in sociological terms we will soon see the centrality of cultural products to safeguarding and better embedding Muslims in identities more in keeping with their Islam. It suggests doing this in part by creating an Islamicate culture for Britain through cultural production, which can aid Muslims to live in this country more comfortably without compromising their faith. Overall the paper is animated by a spirit of seeking to assess the role cultural production can have in making positive social changes for Muslims living as a minority in Britain.