• Campaigns
    • POMW
    • Guarding Innocence
    • Palestine Truth
    • Hold On
  • Articles
  • Podcast
  • More
    • About
    • Careers
    • Advertise
    • Contact
    • Submit
    • Subscribe
Be a Guardian
Islam21cIslam21c
  • Campaigns
  • Articles
  • Podcast
  • More
Search
  • Campaigns
    • POMW
    • Guarding Innocence
    • Palestine Truth
    • Hold On
  • Articles
  • Podcast
  • More
    • About
    • Careers
    • Advertise
    • Contact
    • Submit
    • Subscribe

Stay Updated

Stay updated to receive the latest from Islam21c

Subscribe
Made by ThemeRuby using the Foxiz theme Powered by WordPress

Uyghur activists take aim at multinationals sponsoring 2022 “Genocide Games”

By Shaheer Choudhury 6 Jm2 42 ◦︎ 19 Jan 21
Anton_Ivanov / Shutterstock

As China gears up to host the 2022 Winter Olympics,[1] the Chinese Community Party (CCP) is about to feel the heat as campaigners for Uyghur rights across the world come together to pressure multinational corporations into thinking twice about cooperating with the CCP.

The CCP is infamous for its oppression of the Uyghur people living in East Turkestan, the lesser-known name of the region in which the Uyghur people reside. The region is more commonly known as Xinjiang, a semi-autonomous region within China.

The Guardian reports that activists are ready to continue sending written pleas to international companies to reconsider sponsoring the Beijing Olympics on account of these companies being complicit in the inhumane treatment of the Uyghur people.[2]

A number of firms are being targeted by the campaign, including the watch-maker Omega and electronics multinational Panasonic, as well as household names such as Visa International, Coca-Cola, Intel, Allianz, and Samsung.

The collaborative effort by various campaign groups in Australia, Canada, the UK, the US, the Netherlands, Finland, Norway, France, and Japan calls itself End the Uighur Genocide Movement. The movement has recently sent a letter to Brian Chesky, the billionaire CEO and co-founder of Airbnb, a sponsor of the Winter Games.

In the letter, it aptly refers to the Beijing Olympics as the “Genocide Games”:

“We are exiles from our country, unable to go home, unable to contact our loved ones… All over the world, campaigners, politicians and celebrities are waking up to the horror of what is going on. There is now a real risk that that Airbnb’s brand will be stained by your association with the Genocide Games.” [2]

The development follows from last August, when the world’s largest collective of exiled Uyghurs – the World Uyghur Congress (WUC) –  asked the International Olympic Committee (IOC) to think twice about holding the Winter Games in Beijing.

At the time, the IOC replied that it “…must remain neutral on all global political issues…” and absurdly said it had been given assurances by the CCP that “the principles of the Olympic Charter will be respected in the context of the Games”. The Chinese Foreign Ministry baselessly accused the WUC of holding “multiple ties with terrorist organisations”.[3]

The President of the WUC, Dolkun Isa, was explicit in his feelings towards the IOC, alleging in August 2020 that the Committee had “acted in breach of the Olympic Charter by failing to reconsider holding the 2022 Olympics in Beijing following verifiable evidence of genocide and crimes against humanity taking place against the Uyghur and other Turkic Muslims by the People’s Republic of China.” [3]

The Director of the WUC, Rahima Mahmut, suggested that Airbnb could choose to either withdraw its involvement in the Winter Games, or use its influence to shine the spotlight on the torturous practices implemented by the CCP towards the Uyghur people.

Mahmut has recently advocated for the UK government to support an amendment to the Trade Bill that is currently making its way through both chambers in Parliament.

Dear @WilfStevenson @Keir_Starmer @EmilyThornberry on behalf of the #Uyghur community in the UK, I ask you to back this amendment. We understand the government will oppose, but this has huge @Conservatives support in the Commons and will pass with your help. #Thankyou pic.twitter.com/NFa6ebCdyR

— Rahima Mahmut (@MahmutRahima) December 2, 2020

Alhamdulillāh, this Amendment was passed in the House of Lords after members voted 287 for and 161 against. The Amendment “empowers the High Court of England and Wales to revoke bilateral trade agreements if another signatory represents a state which has committed genocide under Article II of the UN Convention on the Prevention and Punishment of the Crime of Genocide”.[4]

However, at present it is still only a bill, and is currently going through a third reading in the upper house. There remains a penultimate stage until it becomes law, namely, the consideration of Amendments by the Commons, after it has fully progressed through the House of Lords.[5]

Pressure is also being placed on the Chinese government by senior British ministers. In October 2020, the UK Foreign Secretary Dominic Raab appeared at a session of the Foreign Affairs Select Committee and said that boycotting the Beijing Games would not be ruled out:

“In the UK, our concerns can only be growing about the reports of what’s happening in Xinjiang and we would want to work very closely with our international partners to give the most powerful message, whether it is in the UN… or whether it is in applying sanctions.”

“We do need to look at what action to take. The concerns of what’s happening to the Uyghurs, the detention, the mistreatment, the forced sterilisation, is something that we cannot just turn away from.”[6]


Read more:

Report: Over half a million Uyghurs forced to pick cotton

10 things you can do for Uyghurs right now

Uyghur Muslims forced to eat pork following decision by Chinese government to expand pig farms in Xinjiang

Xinjiang: Uyghur Muslims suffer forced sterilisation, abortions, and removal of wombs

[donationbanner]


Source: www.islam21c.com

Notes:

[1] https://www.olympic.org/beijing-2022

[2] https://www.theguardian.com/world/2021/jan/18/uighur-campaigners-to-target-2022-beijing-winter-olympics-sponsors

[3] https://www.reuters.com/article/us-olympics-china-uighurs/uighur-group-urges-ioc-to-reconsider-2022-beijing-winter-games-venue-idUSKCN25A1PG

[4] https://www.parliament.uk/business/news/2020/september/lords-debates-trade-bill/

[5] https://services.parliament.uk/bills/2019-21/trade.html

[6] https://www.bbc.co.uk/news/uk-politics-54441143

Shaheer Choudhury 6 Jm2 42 ◦︎ 19 Jan 21 5 Jm2 42 ◦︎ 18 Jan 21
Share This Article
Copy Link
By Shaheer Choudhury
Follow:
As Head of Editorial at Islam21c, Shaheer is a regular contributor who has a passion and commitment for staying on the pulse in regards to global geopolitical and general current affairs, whilst paying close attention to the changing world conditions of Muslim populations. Prior to joining Islam21c, he developed a couple of years' experience in the health and social care sector, and previously worked as a caseworker at HHUGS. He has also volunteered at the Muslim Youth Helpline. Shaheer holds a bachelor's degree in Business Management from Kingston University. He is a Trustee of HHUGS.
Previous Article Giants of Islam: An Introduction
Next Article French government bans nine masājid in desperate attempt to punish Muslim community
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Related

Pakistan a peacemaker or US puppet in Iran war

Pakistan a peacemaker or US puppet in Iran war?

Opinion
What a day in Gaza looks like

What a day in Gaza looks like

Current Affairs
What will we do if al-Aqsa is taken

What will we do if al-Aqsa is taken?

Current Affairs
How a webinar tackled Israel’s media machine

How a webinar tackled Israel’s media machine

Politics
Show More
Facebook Youtube Instagram Telegram Whatsapp

© 2026 Islam21c | All rights reserved

Work with us

Whether you want to volunteer or be a part of our team, there are ways you can always make a contribution to the Muslim Ummah.

View vacancies

Stay connected!

We know how it feels to miss out on the latest breaking stories, exciting project announcements, and multimedia productions, so here is this handy box to make sure you don’t miss a thing! Signing up takes just 10 seconds.

Subscribe
Welcome Back!

Sign in to your account

Lost your password?